Meet the Artist

Gabriel Lopez, known as GSULTIMATIC, is an artist from Sacramento with rich history in graffiti & street culture. He captures the local art we see on the train cars as it passes by our winery everyday.

April 17, 2024

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Gabriel Lopez

I was born and raised in California and fell in love with graffiti at 6 years old. As a young man, I devoted myself to the craft of letters building and understanding graffiti & street culture.After two decades of painting graffiti illegally in the streets, I am proud to call myself a professional artist with a list of accomplishments and achievements I never thought were possible. At this point in my life, I now know my only limitations are the ones I put on myself.

My work is the visual representation of my life’s journey spent in the streets - the positive and the negative. Times filled with both friendship and failure. The future definitely looks bright because I choose it to be.

The Brand Story

Every day by 4:00pm, the horn sounds and the train goes by Oak Ridge Winery, at crossing #842837B, splashed with vibrant graffiti – a stark contrast against the steel of the freight car and the concrete building it passes. In Lodi harvest lore, railroads were a method of transportation for the grapes during harvest; now, an industrial relic no longer suited to the romance of winemaking. But nonetheless, a constant reminder of the early days of Lodi winemaking: large wine co-operatives.

East Side Crossing represents the winery’s past, its place, and its future. An eclectic blend of the old and the new, Oak Ridge Winery is forging forward and making a mark on the industry.

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